ZOMFG! Teroforma is (was) live!
Quietly one night on the LES, a new baby was born at POKE New York. The labor was intense (I believe I heard someone say "passing a watermelon throught a garden hose is easier"? But it happened...
It's (was) live. It (was) called Teroforma. And we'd loved for you to have played with it.
Poke was contracted last Fall to begin ideation in collaboration with a few great folks from Norwalk, CT on a new kind of tableware company. This brand, its values, its vision and its identity were all born here at 44 Bond street. In October of last year we even launched the Tero blog (http://blog.teroforma.com) to detail and track our progress bringing this new brand and company to life. But alas, none of this is available for the public. All you need to do is contact us if you're interested.
About the product:
Teroforma has designed a line of distinctive tableware created through a marriage of new ideas and age-old traditions. They've partnered innovative young designers with skilled craftsmen to bring you mouth-blown glass from Bohemia, silverware from Portugal, and bone china from, not surprisingly, China. Teroforma has before our very eyes evolved into a hybrid of artisan handcraft and high technology, old-world traditions and post-modern ideals, casual sophistication and intentional simplicity. And we couldn't be more proud - and tired! :)
Comments
Ayesha Mathews~Wadhwa : Thursday, 13 March 2008
OH MY GOD :) !! I LOVE LOVE your work - have been following your stuff in the UK (via BBC good food and the amazing TOPSHOP :) Congratulations on Teroforma! Welcome to the U.S - I'd be signing up to be your slave designer/brand engineer asap but I moved from NYC-SFO a few months ago! Thanks for being continuously inspirational - love the Don't Give Up poster. Where can I get one? Plug~in! http://www.behance.net/ayesha
POKE : Friday, 14 March 2008
Hey Ayesha! Thanks for the kind words. We peeped your portfolio as well. Nice stuff. Ring us up when you're in NYC. Geez!
chris : Monday, 24 March 2008
interesting site. interesting navigation. but definitely not conducive to what I would expect from a shopping site. I would love to see the traffic patterns to see whether it delivers on the real business problem it was meant to solve...sell stuff! being a 100% flash driven site, I'd also love to understand how you are measuring traffic.
POKE : Tuesday, 25 March 2008
Hey chris, in this case, the brand experience was an extremely significant part of the business objective we were tackling. We all know how to approach making a left-nav thumbnail grid shopping experience.. but we wanted something more special, and something that *felt* like Teroforma. As for traffic patterns, we're using Google Analytics to track individual click states & interactions within each session, so we can pretty simply identify sticky spots, points of interest, and make changes appropriately! It's really quite easy, you can view the example over at Google.
Brian : Thursday, 17 April 2008
It's beautiful, easy to use, and completely invisible to Google. There are ways to achieve organic search results without giving up your flash experience, though it might require as much creativity as your artwork. How are you attracting customers who aren't yet familiar with the brand? PPC gets really expensive while carefully thought out organic search marketing pays off exponentially. Just a thought :) It is beautiful, though...
Marco : Sunday, 27 April 2008
The best things in Life... aren't things. Post "Story of Stuff.com" how do you dudes and dudettes contribute to the Social Justice or is it just about me?
Dossy Shiobara : Wednesday, 22 October 2008
Bummer - I was kinda looking forward to seeing this launch ... curious to know how it turned out from the brief moment I shared with you great folks.